About

Freddy Sánchez (b. 1993) is a photographer and artist based in Spain.

Having trained in Florence and Barcelona Academies of Art, he is interested in representing individuals in all their complexity, giving voice to the nuances and hidden qualities that inform their character.

In his practice, Freddy draws upon the world of literature to conjure personas, using narratives and fictional protagonists as a means through which to understand ourselves more deeply.

Freddy has been intrigued by other people as far back as he can remember – their stories, struggles, and the human drama – how we display ourselves in society, and the ways in which artists depict this. As an avid reader of books, he is captivated by tales that explore the complexity and dualities of the human personality, how the labels we attach to others (and ourselves) are, in fact, mutable.

Fascinated by how much we can glean from what people show and what they choose to conceal, Freddy’s work explores how the cardinal qualities that we assume to be fixed (for instance, someone being “good” or “bad”, “foolish” or “wise”) are prone to change depending on our circumstances.

More recently, he has become watchful of the cult of looks (which is particularly visible online) and the increasing importance we place on our appearance in the real world. As virtual personas leading perfect lives become easier to manufacture, he draws inspiration from the question of what happens when the online and offline “realities” converge.

In our struggle to belong and shape the ways in which we are perceived (to be seen in the best light), many of our lived experiences and challenges remain hidden and dormant in service to projecting a fantasy – from hidden struggles with loneliness and belonging, to what it means to appear successful or desirable.

At the heart of Freddy’s work, it is his fascination with, and compassion for, the depth and complexity of the human experience and all it entails, that fuels his passion to document the stories of others.